Many registered investment advisors choose to market themselves as “fee-only” in an effort to convey the registered investment advisor firm does not accept or receive commissions, is not incentivized to sell specific investment products, or is somehow conflict free.  Although regulators have not defined “fee-only” or otherwise provided specific guidance for its use, the National Association of Personal Financial Advisors (“NAPFA”) provides a useful definition of “Fee-Only financial advisor.”

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